Effective transportation is an important component of our region’s quality of life and plays a key role in supporting the local economy. Traditional household travel surveys require a significant time investment by those who take it. The Madison County Council of Governments (MCCOG) and the Federal Highway Administration (FHWA) Office of Planning and Office of Transportation Policy Studies are sponsoring this years study. The 2015 Heartland in Motion Transportation Study has the potential to reduce amount of time an individual is required to commit to the survey, and at the same time provide a significant increase in the accuracy of reported travel. These gains can lead to improvements in transportation planning not just in our region, but the entire country.


The information collected in this study will help MCCOG and FHWA answer not just critical questions that are necessary to improve the regional transportation system, but also the applicability of this new method as a replacement to traditional survey methods across the nation.


This spring, you are invited to participate in a new way! If your household is eligible, we will ask each person aged 16+ to download a smartphone app that will capture travel and ask questions about your trips. This approach eliminates the need to take the follow-up survey to report your travel, as was the case in the 2014 study. This is one of the first studies of its kind in the country, and we hope your household will be willing to participate.


The study area for the Heartland in Motion Transportation Study encompasses all of Madison County, and significant portions of Delaware and Hancock Counties, which include the Town of Fortville and the Town of Daleville. This area represents the Metropolitan Planning Area (MPA) of MCCOG, the federal designee for metropolitan transportation planning authorized in the most recent transportation highway bill, Moving Ahead for Progress in the 21st Century (MAP-21). The region is home to 141,249 residents, and consists of a broad spectrum of living types: from urban to small town to rural farming. Over the past several decades, the region has grown more closely integrated with the Indianapolis metropolitan region, increasing the importance of the connection to the state capital and beyond.